JSON-LD Output
What Is Schema Markup?
Schema markup (structured data) is code you add to your HTML that helps search engines understand the meaning of your content — not just the words, but what they represent. It uses vocabulary from schema.org and can trigger rich results in Google search: star ratings, FAQ dropdowns, product carousels, event listings and more.
Supported Schema Types
- Article — for blog posts, news articles and editorial content. Enables article rich results and better Google News integration.
- Product — for product pages. Can show price, availability and star rating directly in search results.
- FAQ — for pages with question-and-answer content. Can show expandable Q&As directly in the search result.
- LocalBusiness — for brick-and-mortar businesses. Shows address, phone, hours and location in Google Maps integration.
- BreadcrumbList — shows the navigation path (Home › Category › Page) in the Google search snippet instead of the full URL.
How to Add the Schema to Your Page
- Click "<script> tag" to wrap the JSON in a proper
<script type="application/ld+json">block - Paste it anywhere in the
<head>or<body>of your HTML - Test it at Google's Rich Results Test (search.google.com/test/rich-results)
Frequently Asked Questions
Schema markup (structured data) is code added to your HTML that helps search engines understand the meaning of your content. It uses vocabulary from Schema.org and is commonly implemented as JSON-LD. It can trigger rich results like star ratings, FAQ dropdowns and product prices in Google search.
JSON-LD (JavaScript Object Notation for Linked Data) is Google's preferred format for structured data. You add a
<script type="application/ld+json"> block to your page's HTML — it doesn't affect the visible content and is easy to maintain separately from the page markup.Schema markup doesn't directly boost rankings, but it can increase your organic click-through rate by enabling rich results (star ratings, FAQ dropdowns, product carousels). Higher CTR can indirectly improve rankings over time.
Use Google's Rich Results Test at search.google.com/test/rich-results. Paste your URL or the generated JSON-LD code to see if it's valid and which rich result types it qualifies for.
Add the
<script type="application/ld+json"> block anywhere in the <head> or <body> of your HTML. Most developers put it in the <head> section. Google recommends JSON-LD because it keeps the structured data separate from the visible HTML.